Here are some advices if you need to raise your online business. You can have hundreds of blog posts but if none of them is interesting or engaging, they are irrelevant. One valuable piece is worth 10 irrelevant ones, so keep your focus on highly relevant content that engages your audience-it’s perhaps the most important lead generation tips there is. SEO is critically important, but don’t overdo it with keywords. Be sure to include your primary keyword at least four times in the body of your web content, and try to keep it at that. Search engines will notice when you saturate your content with keywords.

Ensure that you are able to track return on investment and allocate budgets by using measurable and trackable channels to entice your leads, whether you’re using your website, social media or email or direct marketing. For example, Google Analytics will help you analyse website traffic and report on audience behaviour. Salesforce customer relationship management (CRM) software will help you manage customer relations and prospect interactions. And HubSpot, an inbound marketing and sales platform, offers all of these tools in one. It focusses on tracking a prospect’s activity online, delivering marketing content tailored to their interests, and in a nutshell, helps companies attract visitors, converts leads and close customers.

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Take a half a day a month to revisit your buyer personas and ensure that they’re still aligned with your business goals. If your target personas have changed your content won’t be effective and lead generation will be amiss. The recovery will take a lot longer than that initial half day! Don’t forget to always have a way for people to give you the lead. This includes a basic registration form for at least an email address. Too often, there is no call to action with any form of capture.

We all know it: Content is king. And it always will be. Inbound marketing is a super important part of a successful demand generation strategy. Take time to create quality content that will bring visitors to your website to learn more about your brand. If you aren’t already, publish blog posts regularly. Stuck for ideas? Here’s 103 blog post ideas to help get you started.

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